V-store Platform
The Vstore Platform is a specialised data display platform tailored for the retail industry, focusing on footfall data analysis. It offers real-time visualisation of footfall data at group, regional, and store levels, allowing for statistical analysis and querying of customer flow patterns. Users can compare and analyse customer data across different time periods or stores, examining factors such as visitor dwell time, demographics (age and gender), heat maps, and correlations within the store layout.
The most significant feature of the platform is the graphical display of the store’s conversion funnel. By tracking the data of customers passing through the store, entering the store, engaging in deep shopping, experiencing products, and ultimately making purchases, the platform allows managers to identify areas of improvement within the store and facilitate the timely implementation of marketing activities using techniques like PDCA or OODA.
