Our Artificial Intelligence People Counters are equipped with heatmapping functionality that accurately calculates and visualises how long a customer stays in any given location. This plays a vital role in gaining insights into customer shopping behaviour, optimising shop category selection and optimising product display layouts. A key feature of Vionvision’s heatmap solution is the Employee Exclusion Module, which is very important as without this module, the heatmap would be more of a Staff Heatmap than a Visitor Heatmap.

By analysing data such as the number of visitors, the visitor dwell time distribution, and the number of customers paying attention to and experiencing the area where the setup is implemented, it is possible to gain insights into the behaviour and interaction of customers in a specific area. The solution enables operators to analyse data on the exposure of promotional products, the level of customer interest in products, etc., so that they can develop better product display layouts, select products that are more popular with customers, and provide brands with detailed data on sales.

Operators often need in-depth and accurate analyses of customer experience for hot and test products. For example, a mobile phone brand would consider conducting daily average customer experience counts and experience duration statistics for a recently launched high-end mobile phone, as well as gender and age analysis of experience customers, to provide a data basis for product popularity and product positioning analysis. In addition, the operator will also analyse the correlation between experience and purchase, so as to provide suggestions for on-site service strategies.